SafeBank needed to revamp their mobile banking app to make it more user-friendly and reduce the burden on their customer support team. I started with user research, including surveys and interviews, to understand the pain points users faced with the current app.

Based on this feedback, I created wireframes and prototypes focusing on a more intuitive navigation structure. I introduced a bottom navigation bar for easy access to key features like account summary, transfers, and bill payments. The design language was unified with a clean, modern aesthetic, incorporating SafeBank’s branding elements.

Usability tests with a group of existing users helped refine the design further. Once the new design was finalized, I worked with SafeBank’s development team to implement the changes. The redesigned app resulted in a 35% increase in usage and a 50% reduction in support queries, significantly enhancing user satisfaction.